An
P o r t f o l i o
The same old story
Across industries, we’re being asked to do more than ever before — to lift productivity, spark innovation, engage people deeply, and deliver faster and better outcomes.
But too often, the response is to push harder using the same tools, the same structures, and the same ways of thinking that got us here.
We double down on familiar strategies, amplify existing processes, and expect different results. It’s understandable.
It’s comfortable. It’s what we know. But it’s also where things get stuck.
The Opposite
Opposite was created from a simple but powerful idea: if we want genuinely different results, sometimes we may just need to do the exact opposite.
Founded by Dr Nicholas Duck in 2015, Opposite blends expertise in human factors, organisational psychology, and human-centred design—with a healthy dose of curiosity, motivation, and creative thinking.
We’ve grown into a team since then. What ties it all together is one belief The best solutions start by putting humans first.
We don’t just think outside the box. We ask why the box was there in the first place!
What we do
Our specialist team applied psychology and a very 'human' approach to four core services.
Human Experience
Applying psychology to improve employee and customer experience to increase, attract, engage and promote productivity.
Human-Centred Design
Preparing workplaces and working environments for the digital and other technological transformations.
Human Enablement
Enabling the potential of people, teams and organisations to achieve their goals through engaging development programs and targeted work system interventions.
Human Factors
Helping to design workplaces, systems and environments to be safe, reliable, and productive.
Meet Our Team
What do you get when you fuse psychology, design, specialist industry know-how and hands-on experience?
You get the Opposite Team!
Opposite's team brings together deep expertise in organisational psychology, human factors, clinical psychology, and human-centred design.
Based in Melbourne, we’ve been delivering a diverse range of projects for a decade!
While each team member brings a unique mix of skills and perspectives, we’re united by a shared commitment to understanding what makes humans tick—and applying that insight to real-world challenges.
We also believe work should be energising. We make space to have fun, explore bold ideas, and constantly challenge ourselves to build on proven foundations with fresh thinking.
Dr. Nicholas Duck
Head of Opposite
Damien Colabattista
Head of Human Centered Design
Ashleigh Fleming
Head of Human Experience
Rahnuma Tasneem
Head of Design
Joanna Adams
Human Enablement Consultant & Coachling Lead
Conor O'Brien
Head of Major Projects
Patrick McGrath
Head of Human Enablement
Marty Lynch
Head of Human Factors
Ramsay Dixon
Workplace Wellbeing Specialist and Coach
Duygu Serbetci
Human Experience Consultant
Christine Antoniou
Business Manager
Luke Carroll
Technology and Innovation Consultant
How we helped in Human Experience..
Human Experience
Our Human Experience service uses applied psychology to design practical, evidence-based solutions that shape better experiences—whether that's navigating a brand, engaging with a safety message, or finding flow in a workday.
We don’t just improve processes—we improve how people experience them.
Key Human Experience offerings:
Custom Experience Workshops. Energising sessions on strategy, brand, safety and more.
Simplification. Untangling complexity so the important stuff shines through
Training. Engaging, purposeful training that sticks
Creative Communications. Messages that move people, not just inform them
Case Studies
The following are some examples of our capability and work relevant to the current opportunity.

End-to-end simplification service for Vestas

Reviewed current processes and systems Developed a custom simplification strategy Rebuilt management systems—business, safety, quality, human resources Content creation Graphic and digital design Development of physical and online tools to help deployment Simplification of procedure (Vestas) - Nicholas Duck Outcome: Hundreds of procedures converted into a simplified ANZ management system that aligned with international procedures.

Simplify - a WorkSafe $1.2M Mental Health Program

Two-year psychosocial risk project for WorkSafe that explored the relationship between workplace complexity and mental health. Engaged two organisations (Metro Trains Melbourne and Jemena) as well as a broad assessment from various industries to conduct psychosocial risk assessments, to build a bespoke mental health / complexity assessment. Provided profiles and training to both organisastions. Developed an online app and training platform for workplaces and individuals. The program involved developing a world-first measure of complexity and the measurement of well-being, health data and other organisational factors. See http://projectsimplify.com.au Outcome: The simplification framework has since been applied across industries, including GOTAFE, Sadleirs, Energy Queensland, MTM, and Solstice Energy, to improve mental health, job performance, and workplace safety.

HSE Central Management System for Sadliers

Opposite completely rebuilt the safety Management System for logistics company, Sadleirs. This involved establishing all policies and standards and supporting tools. Topics included: Health and Wellbeing, Chain of Responsibility (Heavy Vehicle Safety), and Fitness for Work. Following the development phase, we also built their SharePoint site for safety so that staff could easily navigate to the updated system documents. We are also currently finalising a suite of e-learning modules that cover the 14 standards they are introducing. E-learning Module Simplification Project SharePoint Site Outcome: This entire project has taken the company from no centralised safety management system to a fully developed system with supportive training that is available online.

Interactive Safety Toolkit for McConnell Dowell

McConnell Dowell invited Opposite to transform their safety standards into an interactive toolkit, complemented by an onboarding module to introduce the new framework. Working closely with internal subject matter experts and designers, we developed a Safety Standards Guidebook that detailed key critical and standard controls, along with clear behavioural expectations for workers. The project was designed with a strong visual identity—ensuring the material would stand out on-site noticeboards and be accessible to workers nationally and internationally, even in the presence of language barriers. The final deliverables included: A fully designed and simplified safety manual, optimised for smartphone and tablet access. An onboarding module introducing the new Safety Golden Rules. An open-source guidebook, made publicly available by McConnell Dowell. Click on the link on the right to explore the detail. Home Outcome: Modernised safety communication, making critical information more accessible and engaging for site workers.

Process Simplification for Frasers Property Group

Frasers Property Group engaged Opposite to simplify their target processes and develop a working prototype for a SharePoint platform to support future business process deployment. To achieve this, we designed a series of process simplification workshops, engaging users on critical areas such as: Acquisitions Valuations Portfolio Management Using a SIPOC methodology, we distilled each core process down to its fundamental steps, defining key inputs, outputs, stakeholders, and dependencies. The SharePoint prototype was designed around the construction project lifecycle, allowing users to navigate seamlessly between different levels of detail. Project outcomes included: A fully developed SharePoint prototype A structured process framework Three core business processes mapped Outcome: Following the success of this phase, we are now in discussions with Frasers to expand this work further, refining and simplifying additional processes across their organisation.

Case Study: Process Simplification for GOTAFE

Opposite was engaged by GOTAFE to clarify and simplify key business processes, particularly around enrolments and course planning. Our initial task was to review existing documentation and develop streamlined process flows to improve efficiency and usability. Through a series of workshops and desktop reviews, we identified an opportunity to transform how business processes were structured and accessed. Rather than relying on static, paper-based documentation stored in a repository, we proposed an interactive digital solution. This involved summarising business processes on the organisation’s intranet, using a structured and simplified process flow as the primary navigation tool. This approach not only improved accessibility but also made it easier for users to locate key documents and artefacts. Outcome: A fully integrated SharePoint-based navigation tool that allowed GOTAFE staff and stakeholders to access and interact with end-to-end business processes seamlessly.

Case Study: Safety Management System Design for Georgiou (2023)

Georgiou engaged Opposite to explore new approaches to designing their safety management system. Our brief was to co-design a working prototype that provided a fresh and engaging way to present safety standards and artefacts. The final concept, Constructopia, was developed as a vision for an ideal future state in construction safety. Rather than a traditional compliance-driven approach, we introduced a more aspirational and positive safety narrative. The design provided a simple yet engaging visualisation of safety expectations, making them more relatable and effective for workers. Outcome: This innovative approach provided inspiration to shift perspective—moving away from rigid safety manuals and towards a dynamic, future-focused safety culture.

Great Comms Academy Onboarding Program - LXRP

Opposite developed a three-module virtual and e-learning solution for the Strategic Communications (Comms) team regarding key onboarding topics for all staff. As part of the development, Opposite conducted a detailed review of desktop documents, models, and procedures and converted these to interactive training materials. The topics included how the Comms team function across the authority and alliances (who does what), construction basics (to inform newstarters on jargon and core LX removal methods), and an introduction to the Government and Alliance Model. Modules were all designed to be concise, targeted and interactive. As can be seen on the right, one example was to help users understand different terminology on a construction-rail project. We graphically designed a common level crossing project and then allowed the user to navigate parts of the design to explore through an activity. After completion of the module, we also designed an interactive guidebook that allowed users to navigate key roles and responsibilities on an infrastructure project. Outcome: The modules were successfully delivered. Recent feedback from the Comms team was that the onboarding program was a great success—highly engaging and excellent feedback.

5IVE Investigation Program - Compass Group

Compass Group is a food service company that operates across large sectors such as mining, retail, and education. They were facing inconsistency in their food safety investigations across the business due to limited capacity to conduct training and oversee such investigations. Opposite were invited to upskill hundreds of staff in a simple, targeted manner, focussing on building basic knowledge about gathering evidence and seeking underlying causes to operational failures. We developed a simple investigations module that showed a series of practical examples, set against the lifecycle of an investigation. Topics included how to spot good evidence, how to ask the right questions (interview), and how to conduct a simple '5 Whys' investigation. Outcome: A fully developed, concise e-learning module deployed to all service staff across their national business.

Wide Awake - Managing Fatigue in the Transport Industry - NHVR

Project Overview: We co-designed and developed solutions to combat driver fatigue across cognitive, emotional, and physical domains within the transport industry. Why It Matters: Fatigue contributes to 20–30% of fatal road incidents The freight industry moves 223,949 million tonne-kilometres annually Fatigue-related crashes cost the economy $3 billion per year Approach: Cognitive: Enhanced mindfulness and situational awareness Emotional: Focused on wellbeing and emotion regulation Physical: Optimised energy management and efficiency Key Tool - Wait-Loss:We developed the Wait-Loss tool to help fleet operators track excessive wait times and identify fatigue risk hotspots. The dashboard visualises wait data, supporting better decision-making around scheduling and rest. Outcome: We provided transport operators with practical solutions to mitigate fatigue, ultimately contributing to safer roads and improved driver wellbeing.

Safety Strategy Design for Ampol (formerly Caltex) (2019)

Ampol invited Opposite to develop an evidence-based safety strategy for its Retail division. This involved first analysing safety incident data to understand the current safety risks for the business, followed by engagement with staff across all levels to understand current safety challenges. Opposite then developed and facilitated a strategy workshop that involved a series of interactive stations that aligned with specific strategic topics: vision setting, issue resolution, and a stop, start, continue activity. Outcome: An updated, evidence-based strategy deployed by the business

Mental health and Wellbeing Program - LXRP

Opposite was engaged by LXRP to develop a mental health and wellbeing program to support frontline project staff who were engaging with community members involved in a government land purchase scheme. This need had been identified as an area of concern based on past experiences of staff involved in similar projects. Our approach was designed in collaboration with leadership and team members, and based on a review of ‘lessons learned’ from previous similar projects. Early collaboration and co-design ensured that the program structure and delivery effectively addressed team needs, and also provided clear and agreed upon processes (e.g., confidentiality; structure of sessions) from the start. The program involved a series of one-on-one coaching sessions with the team manager and team members, and included topics such as skills training, risk management and emotional processing. Sessions supported staff to effectively perform in a stressful and complex role whilst maintaining emotional and mental wellbeing and maximising potential. Outcome: Staff reported reduced stress, improved team cohesion, better overall wellbeing and the retention of key staff. Opposite was invited to support a second group.

Train Driver Procedure for MTM

SimplificationDesigned for the Smart Phone that was in operation so that train drivers can access specific information, as needed instead of searching through 140 procedures Outcome:

How we helped in Human Enablement..
We help people do their best work — not just by coaching them harder, but by changing the systems and environments around them. Human Enablement focuses on capability, clarity, and confidence. We support individuals and teams to build the mindsets, habits, and structures they need to thrive — even when everything around them is in flux.
Key services:
  • Coaching
  • Training Design & Facilitation
  • Custom Workshops
  • Individual & Team Diagnostics
Case Studies
The following are some examples of our capability and work relevant to the current opportunity.

Team Development - Glen Eira City Council

Opposite has co-designed a number of programs with leaders and teams to enhance team effectiveness. Learning workshops and supporting learning materials were designed for various specialist teams, including Communications, Transformation, Public Affairs, Customer Service, Risk & Governance, and IT & Digital. Workshops and learning materials were tailored to team needs, often covering: Leader capability in emotional intelligence, psychological safety, change management, and stress management. Setting clear direction (vision, norms, customer focus). Team cohesion and positive relationships. To maximise engagement and impact, we used innovative methods such as interactive materials, live practise, workbooks, surveys, interviews, and coaching. All materials left with participants were designed as intuitive reference guides that could be used to repeat practise and apply lessons learned in the workplace. Outcome: Leaders and team members consistently reported high satisfaction with Opposite’s team development programs. Leaders report improvements in team collaboration and using the skills learned and outputs from the workshops many months later. Based on the performance of early programs, Opposite was re-engaged to develop six such programs in 2024.

Elevate - Major Roads Projects Victoria (MRPV) Government Authority

Elevate is a capability development program designed to enhance four critical operational skills: interpersonal skills, collaboration, critical thinking, and outcomes thinking. Co-designed with MRPV and informed by adult education and behaviour change theories, the program includes an EQ-i 2.0 emotional intelligence assessment, four 4-hour learning workshops, four coaching sessions, and targeted work-based practice. It offers tailored versions for VPS3-4 and VPS5-6 cohorts. The program features pre and post-program assessments and feedback surveys. The program was renewed several times. Outcome: Delivered to 9 cohorts (around 170 people), it has received positive feedback, with average ratings for enjoyment and learning value exceeding 4.2 out of 5.

Accelerate - Major Roads Projects Victoria (MRPV) Government Authority

The Accelerate program is designed to equip early-stage managers with people management skills focused on applied emotional intelligence, motivating self and others, coaching, and situational leadership. Co-designed with North East Link Program (NELP) staff and integrating adult learning and leadership development principles drawn from recent evidence based research, the program included four 4-hour learning modules, four 1-hour coaching sessions, and pre and post-program capability assessments. Each workshop was supported by a comprehensive workbook that contained insights from the latest research, practical tips, and exercises to guide practice. On the subject of motivation, participants also received a deck of cards with evidence based tactics to motivate others. Sessions featured interactive learning methods and SMART goal setting to promote real-world application. Coaching sessions reinforced learning and addressed implementation barriers. Outcome: An analysis of pre and post-measures of capability demonstrated an improvement in early-stage managers' leadership and emotional intelligence skills. Participants also provided strong feedback with average ratings of learning value, enjoyment and likelihood of application all over 4.0 out of 5.

Career Development Series - Major Roads Projects Victoria (MRPV) Government Authority

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Ignite - Co-Designing an Innovative Emerging Leaders Program for the Level Crossing Removal Project Government Authority (LXRP)

Opposite co-designed and delivered Ignite, a six-month development program for high-potential early-career employees nominated by LXRP leaders. Through iterative co-design sessions, we integrated game principles and evidence-based learning to enhance engagement and skill development. The program included a launch event, strengths assessment, development centre, role plays with professional actors (assessed by registered psychologists), learning labs, workplace challenges, coaching sessions, and a final celebration. Opposite was invited back the following year to revise the program, upgrade the materials and approach, and deliver for its second successful year. Outcome: Participants rated the program 4.6/5 on average, highlighting its value as a learning experience.

Strategy Workshops - Monash College

We were invited to help run a strategic, two-day workshop with Monash College staff, with the aim of aligning staff and refocusing their priorities for the following year. The approach was to design a series of interactive activities, such as: exploring the future of education megatrends, exploring the education ecosystem, and navigating the future of AI in education—which we explored using an interactive digital tool Opposite developed. The first strategic session was highly regarded and we were invited to return the following year to design and facilitate a second strategic ​workshop. ​ It was to help re-affirm and re-establish their strategy and promote alignment and improve morale within the leadership team. We designed our program to not only address the team’s strategic goals but also develop interactive activities that encouraged teamwork, in-depth conversations, and to increase self-awareness about the value sand strength of the various team members. Using a conference style format, we developed unique activities with different mediums, such as an animated video, card games, and board games to stimulate excitement but also strategic thinking. Outcome: Aside from the strategic outcomes, the feedback we received was it was the best team workshop they'd attended in their careers. Motion graphics: Trends impacting our education system - Rahnuma Tasneem

Psychosocial Risk Assessment & Interventions - Sydney Trains

Opposite partnered with Sydney Trains' Foundations in Health Program to assess and mitigate psychosocial risks in the cleaning and maintenance workforce. Using a 42-item survey and semi-structured interviews, they identified workplace stressors and psychological safety concerns. Opposite also conducted a review of workplace psychosocial risk incidents and identified underlying causal factors. Based on these insights, Opposite facilitated stakeholder workshops to improve communication, role clarity, and workplace relationships. The project provided targeted strategies to address psychosocial hazards and foster a resilient, supportive work environment, setting the stage for ongoing mental health and wellbeing initiatives. Outcome: Successfully identified psychosocial risks and developed strategies to improve safety, communication, and resilience, supporting ongoing mental health initiatives.

Emotional Intelligence Project - Major Road Projects Victoria (MRPV)

For a team of 20 people, Opposite designed and delivered a team focused Emotional Intelligence (EI) development program intended to uplift individual and team level EI in areas impactful to personal and shared outcomes. The program adopted a strategically paced and deliberative approach designed to scaffold and strengthen team knowledge of individual and collective EI and its importance to outcomes, identify areas of strengths and vulnerability relative to the team's EI profile and objectives, and identify the areas of EI that would be most impactful to develop as individuals and embed as a team. The program began with a briefing on EI the program and the expectations of all participants. This was followed by completion of the scientifically validated and extensively used EQ-i 2.0 measure of EI and one-on-one debriefs on the results. These debriefs were focused on developing individual's understanding of their results and focusing attention on meaningful opportunities to develop their EI. All team members then attended an interactive workshop to identify and agree shared areas of focus and develop strategies to embed emotionally intelligent practices into their day-to-day operations. These actions were formalised into an action plan. The program finished with a follow up meeting with leaders to discuss progress against their plan, any barriers or setbacks encountered and co-create solutions to overcome these barriers. Outcome: Feedback on the program was highly positive. Individuals reported generating substantial self-awareness in relation to their emotional intelligence and its consequences. Leaders reported making progress on the implementation of their action plan to embed emotionally intelligent practices into their day-to-day operations.

Coachling - Support to develop emotional resilience

Opposite has developed an in-house coaching service that also specialises in emotional resilience and mental health. We have also developed an in-house training program that takes practical findings from clinical work and applies them specifically to the workplace context. Our program covers foundational concepts in mental health and well-being, as well as more advanced topics, including Acceptance and Commitment Therapy (ACT), Cognitive Behavioural Therapy (CBT), and strategies for building resilience and managing stress. Outcome: The content and approach used in these modules also contribute to our psychosocial risk initiatives. A lighter version of the materials has been integrated into our client-facing services, helping individuals navigate mental health challenges and find greater meaning in their lives. Psychologist | Coachling | Work-related Mental Health Support

How we helped in Human Factors..
Bridging the gap between people and complexity. Our Human Factors service examines the way people actually use, break, or get confused by systems — and then redesigns them to be safer, simpler, and smarter. Whether you're in transport, construction, healthcare, or heavy industry, we bring rigour, real-world testing, and a deep understanding of human limitations to high-stakes environments.
Key services:
  • Human Factors Integration
  • Specialist Studies
  • Infrastructure & Office-Fit-out Concepts
  • Human Error Analysis
  • Workload Analysis
Case Studies

Interactive Human Factors guidebook for LXRP

Interactive Human Factors guidebook that allows for infrastructure planning upgrades where human risks are central to the selection of engineering controls. Outcome: Text

Major Projects

Caulfield to Dandenong Level Crossing Removal 200+ designs reviewed across all design phases. Supporting user-centred design. Technical support for managing project requirements. Specialist safety advice. North-East Program Alliance Conducted Safety Assurance for the design and construction phases of the project. Completed 100+ design reviews. Conducted Human Factors study on new underpass to understand maintenance needs, detrainment requirements and crime prevention strategies. Western Program Alliance Conducted Human Factors design reviews. Conducted U-trough Study (maintenanc access and safety risks). Conducted study on Construction Safety during occupation. Safety assurance case support. South-East Program Alliance Design reviews Safety in Design contributions Conducted several specialist studies (e.g. UTrough Studies, Wayfinding Analysis etc.) Developed and managed the HF Integration Plans Developed and managed the HF Issues Registers Ballarat Line Upgrade Conducted up to 100 design reviews Safety in Design contributions Developed and managed the HF Integration Plan Developed and managed the HF Issues Register Conducted post-validation walkthroughs during occupations Metro Tunnel Project Entered the project two years ago to address significant planning and process issues with original HF planning documentation /approach which was leading to hundreds of open issues Since this time, we have revised the HF Integration Plan, which was accepted by stakeholders with no further comment Simplified and improved the process for managing HF issues. The project had over 1,500 open issues and one-third have been closed since commencement Provided expert HF support and stakeholder management support during safety audits and compliance reviews Provided mentoring and guidance for a team of HF specialists conducting design review work for the project Outcome: Text

North Melbourne Community Centre

Opposite was invited to reimagine how a local community centre could feel safer, calmer, and more welcoming — especially for those who might be vulnerable, distressed, or at risk of conflict. We took a human-centred approach, starting with site visits led by our behavioural and environmental design specialists. Working within the constraints of the existing structure and future budget, we identified key design risks and opportunities to reduce tension, prevent violence, and improve staff wellbeing. From there, we developed a series of concept designs — not just architectural tweaks, but behavioural nudges. We looked at layout, lighting, sightlines, artefacts, and materials that either promote a sense of safety… or unintentionally do the opposite. We also created a detailed diagnostic using a crime prevention through environmental design (CPTED) framework. This allowed us to systematically assess and rate each area of the centre, helping the organisation prioritise what to fix first and why. The result? A plan not just for a better space — but for better community outcomes. Outcome: Reduced environmental triggers linked to conflict and aggression Increased sense of safety and calm through space design Prioritised fit-out improvements using a CPTED-based diagnostic

Metro Tunnel Project

Simplified and improved the process for managing HF issues. The project had more than 1,500 open issues that were inherited and by the end of our engagement, we had closed close to 100% of the issues. Converted complex issues log into our automated online, digital tool ‘Easy-U’, which helped reduce administrative errors and noncompliance issues. Provided expert HF support and stakeholder management support during safety audits and compliance reviews where HF passed with minimal comments or actions due to the thorough and organised nature of our work. Provided mentoring and guidance for a team of HF specialists conducting design review work for the project. Prior to our engagement, we were also undertaking independent safety assurance reviews of the project. It was through this collaboration that our client decided to invite us to join their team.

Rail Systems Alliance

Conducted a comprehensive early Human Factors analysis for the Rail Systems Alliance Tender in Melbourne. Key user operational and infrastructure interfaces are mapped and used to understand HF needs. The map can also be used for other teams working on the project to have a comprehensive understanding of user needs from end-to-end and the dynamic interplay between tasks across users, which can generate novel issues that must be addressed by adopting a systems-thinking approach. Detailed understanding of the new high capacity signalling system and the impact on individual users, such as train drivers and controllers. Using a journey map approach, The HF issues are mapped to specific steps in the user lifecycle. Note, the example shown here is one small section of a larger map. The larger map included all other interfaces, including maintenance, train drivers etc. The tender team elected to nominate our journey map as one of the centre piece examples in the major tender submission.

Melbourne Airport Link

Conducted a comprehensive early Human Factors analysis for the Melbourne Airport Link. Developed comprehensive list of HF requirements for MTM’s future operations. Summarised the entire HF requirements and needs of users across an interactive map, using the train journey as a framework. Individuals items on the map can be further explored to extract the specific safety and HF issues related to users, their goals, and potential for error/issues.

New Generation Tram Ergonomic Testing

Developed and administered a comprehensive procedure to describe and guide the mock-up usability testing of the Next Generation Tram (NGT) through human factors and ergonomics. Testing was administered alongside Alstom, recruiting representative end users for the validation of ergonomic design and functionality of the tram. Users included Yarra Trams drivers and representative passengers from various populations. Our work formed part of the activities required for compliance and was structured as a set of guided activities, decomposed into tasks with questions and ratings and users. All procedures were developed and administered on full-scale mockups of the tram cabin and saloon, and were in line with human factors requirements, management plans, design verification matrices and human factors issues registers and logs. Outcome: Text

Wayfinding concepts for underground stations

Designed new concepts for the underground Metropolitan Stations. The below highlights a few of our concepts that were created by our digital design team to illustrate the recommendations from the report.

How we helped with Human Centred Design..
Design shouldn’t just look good — it should work for the people using it. We apply human-centred design principles to solve messy, multi-stakeholder problems across services, systems, and strategies. Through research, co-design, and iteration, we help organisations shape experiences that people actually want to use (and don’t secretly dread).
Key services:
  • Software Design
  • Procedure / Manual Design
  • Digital Artefact Design
  • HCD Research & Assessments
Case Studies

The Hive Innovation Group

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The Hive Innovation Group Strategy & Operating Model Sessions

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Compass group

Compass Group engaged Opposite to help improve how key allergy prevention controls were communicated and applied across their large-scale food production sites — including universities, mining camps, and retail venues. We quickly discovered the sheer complexity of managing allergens in these environments. With the number of known allergens on the rise — and the risks of getting it wrong being severe — it was clear the existing systems needed a human-centred rethink. We reviewed current controls through a behavioural lens and identified where errors were likely to creep in. Then we redesigned the tools: clearer posters, practical checklists, and simple visual cues that made it easier for staff to understand what they were dealing with and what to do — especially under pressure. We also developed more intuitive labelling systems and storage zone markers to improve separation and reduce cross-contamination risks at the source. These weren’t just new comms materials. They were behaviourally smart, error-resistant, and grounded in real-world use. Because in food safety, the message has to land — or someone might. Outcome: Simplified, error-reducing communication tools (e.g. posters, checklists) Improved staff understanding and consistency of allergy control practices Enhanced food storage labelling concepts for safer allergen separation

Occupational Violence & Aggression Prevention - Australian Hotels Association

As part of the WORKwell Mental Health Grant scheme developed by WorkSafe, the Australian Hotels Association (AHA) sought to design and deliver targeted communications to help staff address the risks of occupational violence and aggression in the hospitality sector. Opposite was engaged to lead both the content development and visual design of these communications. Our focus was on simplifying key behavioural messages and presenting them in an accessible, engaging format for a diverse workforce. We developed a series of short animated videos, each reinforcing practical behavioural strategies to help staff prevent, de-escalate, and respond to aggressive behaviour in the workplace. The final product – a suite of clear, scenario-based animations – has been launched by AHA and is now widely distributed across its member venues as part of its ongoing commitment to safer, more mentally healthy workplaces. Outcome: A series of animated videos launched and directed to staff exposed to psychosocial risks in the hospitality industry.

Travel Security - Energy Queensland

Energy Queensland engaged Opposite to review and modernise its travel security procedures and translate these into a practical, interactive toolkit for staff. Our team worked closely with Energy Queensland to redesign travel processes with a focus on real-world usability and risk reduction. We developed a comprehensive travel security toolkit, supported by a series of animated explainer videos. These videos highlight key security considerations for employees, including how to plan travel with safety and information security in mind. For example, the content guides staff to ensure they have a clear itinerary, emergency contacts, and pre-booked transport and accommodation before travelling—minimising their exposure to avoidable hazards. The final toolkit is now used across Energy Queensland as a go-to resource for safer, more secure business travel. Outcome: Updated Travel Security Interactive Manual & suite of animated videos launched to all staff.

What’s Your Bad Habit? – Energy Queensland

Energy Queensland had invested heavily in technical systems and processes to manage security risks across its network. However, they recognised that human behaviour remained a critical weak point. Opposite was engaged to uncover the everyday habits that undermined security and to build a campaign that would encourage better vigilance. We developed the concept What’s Your Bad Habit?, showing how seemingly minor lapses—like overlooking a broken fence—could have serious consequences. The campaign helped staff connect security breaches to familiar personal experiences, like someone breaking into their home, to prompt a shift in mindset. A suite of engaging materials, including animated videos and illustrated posters, was created and refined for maximum clarity and consistency. Outcome: What's Your Bad Habit posters and animated security bites finalised and launched to staff.

Our Space (Yes, We Opposited That Too)
We believe workplaces should practise what they preach. So when it came time to redesign our own office, we used the same principles we apply with our clients: human-centred, evidence-based, and full of curiosity.
We started by asking our team what they needed — then actually listened. Together, we explored the science of creativity, productivity, and wellbeing, and shaped a space to match. Think: warm tones, lush plants, natural light, and real wooden desks (none of that fake veneer nonsense).
We also created a dedicated coaching room — a calm, private space where members of the public can access our unique blend of career coaching and mental health support. Whether it’s planning your next move or managing your mental health, our sessions are backed by Medicare rebates and a team of registered psychologists who know how to help you move forward.
It’s not your typical office.
But then again, we’re not your typical team.

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